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Our Story

Your Skin Already
Knows the Ocean.

Fewer, better formulas built on mineral-rich seaweed extract from a single stretch of the Kenyan coast — kept close to nature, with nothing your skin doesn’t need.

Ria Naturals Hyaluronic Serum — Hyaluronic Serum

Ria Naturals Glow Face Oil — Glow Face Oil

Ria Naturals Detox Clay Mask — Detox Clay Mask

Ria Naturals Restore Face Cream — Restore Face Cream

Ria Naturals Gentle Foaming Cleanser — Gentle Foaming Cleanser

Explore the Collection Read our Philosophy

A Note from the Founder

“If you asked me where Ria Naturals began, I wouldn’t say in a lab or a business plan. I’d say it started at the coast.”

Judy Kaguchia · Ria Naturals

The Story, in Four Chapters

“If this environment is so rich and nourishing, what could it do for the skin?”

The question that started everything

Chapter One · The Coast

It started with the ocean.

There’s something about the Kenyan coastline that stays with you. The warmth of the water, the slow rhythm of the tides, the way everything feels… unhurried. It’s not like the colder oceans you hear about elsewhere. Here, the ocean feels alive in a different way.

And I kept coming back to one question.

Chondrus Crispus seaweed on the Kenyan coast — Chondrus Crispus · Kenyan Coast

Chapter Two · The Ingredient

Why we chose seaweed, and not just any seaweed.

As I started learning more, I kept coming across sea moss. Not the trendy version you see online, but the real thing. The kind that grows in the ocean and has been part of coastal living for years.

The one we work with is Chondrus Crispus. What drew me to it wasn’t just the name or the trend. It was what it actually does.

It’s naturally rich in minerals, the kind your skin already understands. It holds water beautifully, which means it helps the skin stay hydrated. And over time, it supports smoother, more balanced-looking skin.

When sea moss grows along the Kenyan coast, in warm water and constant sunlight, it develops differently. It’s not rushed. It takes its time, absorbing what the ocean gives it. And I think that shows in how it performs.

“We work with communities along the coast who have been cultivating seaweed for years. They understand the ocean in a way you can’t learn from a book.”

On community

Chapter Three · The People

Working with the coast, not just taking from it.

One thing I knew early on was that I didn’t want to just “source” ingredients. That word always felt a bit… detached.

The seaweed is grown, harvested, and handled with care. Not rushed, not over-processed. Just respected for what it is.

And for me, that matters just as much as the final product.

Chapter Four · The Craft

Keeping it as close to nature as possible.

How we work with seaweed is guided by a simple philosophy: preserve as much of its natural goodness as possible. Rather than relying on harsh processing methods, we favor gentle extraction techniques designed to help maintain the minerals, polysaccharides, and skin supporting compounds naturally present in seaweed.

The intention is not to overprocess or strip away what makes this marine botanical so unique, but to thoughtfully capture its benefits in a way that respects the ingredient itself.

From there, it is about balance. We believe healthy looking skin is nurtured through consistency and care, not aggressive treatments or overnight promises.

Skin that feels more hydrated.
Looks more even.
Feels like itself again.

Chapter One of Four

Coastal families gathering and drying seaweed along the Kenyan shore

Cultivated, gathered and dried with the rhythm of the tides — by the same coastal families who have known these waters for generations.

What Sets Us Apart

Three things we will
never compromise on.

Single-origin

One coast. Every harvest traceable to the Kenyan shore, where seaweed flourishes under the Indian Ocean sun.

Nothing extra

No synthetic fillers, no fragrance engineering, no actives too low to matter — cold-pressed at low heat so the minerals stay intact.

100%

Plant-based, full INCI

Botanical actives and supporting oils only. Every ingredient on the label has a reason to be there.

Cold-pressed · By hand · In small batches

Clean by Default

People often speak about skincare as though it has to be complicated to be effective. We see it differently. We believe in choosing ingredients with purpose, formulating thoughtfully, and allowing nature to do what it does best.

Formulate with intention.

Respect the skin.

Include what matters.

Leave out what doesn’t.

Thoughtful skincare doesn’t have to be complicated.

Judy Kaguchia · Ria Naturals

In Closing

What Ria Naturals really is.

At its heart, Ria Naturals is a reflection of the places and ingredients that continue to inspire us.

The Kenyan coast.

The Indian Ocean.

Seaweed swaying beneath the surface.

Fragrant botanicals gathered from near and far.

The people who cultivate them, harvest them, and work with them with care.

We have always been drawn to ingredients that have been loved for generations, not because they promise perfection, but because they have quietly supported moments of nourishment, comfort, and wellbeing for a very long time.

Our role is simply to bring those ingredients into products that feel beautiful to use and easy to welcome into everyday life.

Skincare does not have to feel overwhelming. We believe in caring for the skin patiently, choosing ingredients thoughtfully, and creating rituals that leave you feeling cared for, supported, and connected to nature.

We hope that every bottle, jar, and blend offers a small reminder to slow down, take a breath, and enjoy the simple act of looking after yourself.

Judy Kaguchia

Founder · Ria Naturals

Cleanse. Treat.
Restore.

A small, considered collection made to work together — not to sell you more.

Each formula supports the next, built for steady everyday care rather than overnight promises.

Start here. The coast will do the rest.

Shop the Collection Build your Ritual

Ria Naturals Seaweed Gentle Foaming Cleanser